During the pandemic, I started baking and cooking a lot and I figured, why not share it with a few friends. Within a matter of months, my food instagram account grew from dozens to over 6k followers entirely through organic growth. I partnered with about 20 different brands to showcase their products - creating content and copy for brands and recieving commission, free product, and discount codes to share with my followers. I ran this account for 2 years - learning the ins and outs of influencer marketing, partnership management, and creative content creation. Additionally, as a vegan competative athlete, I was excited to share vegan nutrition and how it fueled me for my sport with my followers.

Key Goals of this Platform:

• Sharing vegan baking and cooking recipes with my followers

• Partnering with vegan food brands promoting healthy eating and vegan food for athletes

• Engaging with the influencer community and partnering with other influencers

Content I Created:

• Static Posts highlighting recipes and partner products on an in-feed post

• Instagram Reels to show the step-by-step baking or cooking process and the various ingredients/products used

• Instagram Stories showcasing my day-in-the-life in a casual forum allowing casual engagement with my followers and partners

Key Brand Partnerships:

• Daily Harvest (vegan, nutritious freezer meals)

• OurPlace (a minority women-founded cookware brand)

• GoMacro (Vegan Protein Bars)

• Orgain Protein (Vegan Protein and Supplement)

• Happy Viking (Venus Williams’ Plant Based Nutrition Brand)